Connecting GA4 & Meta PixelPro
Connect Google Analytics 4 (GA4) and Meta Pixel to track form views and response submissions as conversion events. Use it to measure ad performance and power retargeting.
How to Connect
Open form settings
Click the settings (gear) button in the top right of the form editor to open form settings.
Go to the External Tracking tab
In the form settings window, select the 'External Tracking' tab from the left menu.
Enter your measurement IDs
Enter the ID for the platform you want to track. Your entries are saved automatically.
- Meta Pixel ID: e.g., 123456789012345
- GA4 Measurement ID: e.g., G-XXXXXXXXXX
Events Sent
Once connected, the following standard events are sent to each platform based on respondent activity.
- On form view: PageView (Meta) / page_view (GA4)
- On submission: Lead (Meta) / generate_lead (GA4)
Conversion events include the walla_response_id and walla_customer_key parameters. When setting up an ad conversion goal, select these standard event names.
Response API
Use the Walla Open API to query and manage your form data and responses.
Auto-Delete Responses
For data like personal information that needs to be discarded after a certain period, auto-delete automatically removes responses after the period you set. Your data is safely purged to meet legal requirements — without any manual cleanup.